Making a difference in the lives of their clients is top priority for Shawn Perkins and Bill Gow, Certified Financial Planners at their Kenora investment firm, Safety Bay Financial. In February 2025, Shawn and Bill rose to the challenge when the Lake of the Woods District Hospital Foundation launched its Beyond the Scan (BTS) Campaign. Shawn explained, “We thought a double match was an innovative way to appeal to our clients.”
The aim of the Beyond the Scan Campaign was to raise funds for the new MRI, CT Scanner, Mammography Unit and Excellence Fund at Lake of the Woods District Hospital (LWDH).
Shawn and Bill invited their clients to donate to the BTS Campaign, committing that Safety Bay Financial (SBF) and the ABC Gow Family Fund (ABC) would each match the first $6,250 of client donations. This in turn was matched through the generosity of the FDC Foundation, a strong supporter of health care initiatives in Ontario – essentially a quadruple match!
Safety Bay Financial clients were inspired by the call to action: by the end of April, 22 donors joined the effort, raising $38,302. With the $12,500 Match from Safety Bay Financial and the ABC Gow Family Fund, a total of $50,802 was raised for this transformational initiative.
Shawn and Bill shared, “We invited our valued clients and friends to step forward and make their donations go further to ensure that critical diagnostic imaging equipment is available for patients close to home, providing earlier detection and better health outcomes. Together we can make a real difference.”
Thank you to Shawn and Bill and the Safety Bay Financial clients; your thoughtful and generous support is transforming healthcare for our community!